Job Description

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts.

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Responsibilities

• Manage Social Media marketing campaigns and day-to-day activities. 
• Manage all relevant content (images, video and written) to reach the company’s ideal audiences.
• Conduct online advocacy and open stream for cross-promotions.
• Develop and expand community and/or blogger outreach efforts.
• Oversee design (i.e. cover, profile pic, thumbnails, ads, landing pages, and blog).
• Design, create and manage promotions and social ad campaigns.
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns to maximize results.

Requirements

• 2 years of experience in the trends of traditional marketing 
• Demonstrates creativity and documented immersion in social media. (Include links to profiles as examples).
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (LInkedIn, Twitter, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
• Displays ability to effectively communicate information and ideas in written and video format.
• Is a Team player with the confidence to take the lead and guide other employees when necessary (i.e.: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.

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Benefits

• Career Development
• Competitive Salary
• Flexible Hours
• Health Insurance
• Performance based Rewards