Developed a bespoke Shopify E-commerce platform with deep customisation and integrations to deliver an extraordinary user experience while improving business.

e-Commerce Website

Objective

To design and develop an E-commerce enabled, easy to navigate with a high-end UI website for Ausmo, a mobile accessories company. The website should work in real-time with stock management software to automatically update the online store and provide multi-channel sales across a range of platforms.

Solution

To ensure the implementation of the latest features, Tech Active researched the best practices of E-commerce checkout solutions. After an in-depth understanding of Ausmo’s brand strategy and target audience, we implemented ‘attract, prove, transform’ approach for the site: attract people through right messaging at the research stage, serve them with clear information, and demonstrate that Ausmo is the best go-to-product when it comes to mobile accessories.

Design team at Tech Active worked closely with the Client to deliver a 'best-in-class' web design that compliments the nature of the product whilst maintaining all necessary commercial features.

Shopify was the chosen E-commerce platform around which our technology team built a new navigation outline featuring product facets and attributes that are fed directly from a third-party stock management system and third party marketplace platforms. This ensured that there is hassle free real time update of the inventory and positive customer experience.

Technology Stack

e-Commerce platform: Shopify Payment gateway: Razorpay

e-Commerce platform: Shopify

Payment gateway: Razorpay

Business Impact

We created a bespoke Shopify ECommerce platform with deep customisation and integrations to deliver an extraordinary user experience. With the solution provided by Tech Active the client has realized consistent rise in the online sales over the past 3 years with record sales achieved for the current year 2020-21. Following are the insights post website redesigning and development:

Visitors: Increased by more than 500%

Sales: 400%+ increase in sales

Clicks: +250% organic clicks

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