Building a system that deals with massive volume of consumer data comes with potential risk of data breach and brand reputation. Tech Active approached the requirement carefully by gathering extensive inputs from domain experts to understand the Email Service Ecosystem. Combining this new knowledge with expertise in Data Management Platforms, Tech Active designed a scalable email advertising platform – Opend, a blend of functional and technical excellence.

The system empowers publishers to maintain control over how and how much of this data can be utilized by the advertisers – thus ensuring maximum protection against data misuse. The complete system is GDPR compliant. Tech Active built an automated payout system into the platform that helps publishers connect their bank accounts and get paid periodically.

The platform allows advertisers to create and manage email campaigns without accessing the consumer records shared by the publishers. The inbuilt AI/ML algorithm enables the advertisers to set the preferences for targeted campaigns with matching audience.

The admin panel allows Known Media to manage day-to-day operations of the platform and gives complete control of the system without requiring to contact the developers.