Role Type: Full Time
Work Experience: 1 - 4 years
- Create and manage all relevant content(images, video and written) to reach the company’s ideal customers.
- Conduct online advocacy and open stream for cross-promotions.
- Develop and expand community and/or blogger outreach efforts.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
- Design, create and manage promotions and Social ad campaigns.
- Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
- Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
- Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
- Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
- Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Qualifications and Experience
- Possesses knowledge and experience in the trends of traditional marketing.
- Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
- Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
- Maintains excellent writing and language skills.
- Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
- Displays ability to effectively communicate information and ideas in written and video format.
- Is a Team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management).
- Makes evident good technical understanding and can pick up new tools quickly.
- Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
- Send your resume and a summary of your interest in working with us to [email protected]
- Subject Name: Digital Marketing Executive - BANGALORE