A UK-based funded advertising startup asked Tech Active to build a powerful and scalable cloud-based Data Management (DMP) and Email advertising platform that could deliver hundreds of email campaigns and reach millions of targeted audiences every day.
Millions of email records are stored in the DMP using AES-256 encryption. Our smart algorithms delivered a powerful search tool capable of searching the entire database and constructing campaigns according to a budget and various filters. To ensure high inbox delivery rates, we use AI to intelligently route emails via multiple ESPs. Using the custom campaign builder tool, advertisers can create mobile-friendly email content. By using ML, our platform enriches the data on the basis of the campaign reachout.
A custom CRM module facilitates the on-boarding of advertisers and publishers.
Through a dashboard, publishers can manage data, payouts, invoices, and other preferences. The blockchain integration ensures security and integrity of data. Publishers are paid automatically on time with Stripe marketplace integration.